Expertise
Gained across Europe, Asia & US markets.
01
Strategy & Execution
From guiding multinational corporations at Executive and Board levels, through to securing investment for M&A or strategic initiatives at startups, I apply a fact-based and disciplined approach to strategy development. I’ve owned global P&Ls well into 8 digits (EUR) in both B2B and B2C SaaS, collaborating across stakeholders to translate the vision & OKRs into tangible implementation.
03
Marketing & Growth
From running established global B2C omnichannel campaigns or managing B2B partner relationships, to launching new products or markets, my strengths lie in bringing alignment across teams from product to performance and brand. With a focus on data, customer understanding & competition, I’ve cut acquisition costs by 60%, tripled unpaid brand awareness, doubled subscriber growth and owned large-scale growth initiatives resulting in +30% revenue uplift.
02
Zero-to-One Innovation
From founding my own travel company, to leading an inhouse fintech incubator with a team of 35, my focus on solving customer problems has led to traction & word-of-mouth in multiple markets. Methodologies include user testing & feedback, prototyping, discovery research, AB testing & experimentation. This is combined with strategic expertise to evaluate market opportunity.
04
Leadership & Culture
Last but not least, my leadership style of balancing empathy, integrity and coaching others to step out their comfort zones has led to consistently positive engagement & feedback scores. I’ve built, coached and led teams of up to 40 diverse experts, across multiple geographies and timezones. Passionate about people, I’ve advised on and implemented people strategies, culture projects and performance management processes.
WORKED WITH
